Monthly Archives: March 2017

Electrical Control Systems – 3 Types That Could Transform Your Business

Electrical control systems apply control systems engineering to the ability to maintain system performance to known parameters. Simply put, systems that have the ability to monitor and control processes utilize the basic fundamentals of electrical control systems. These include: circulation pumps, air compressors, manufacturing systems, utility analysis and metering, refrigeration plants and motor control panels. Electrical control systems are doubly beneficial by saving money through modeling and controlling for predictive behaviors as well as reducing applicable output which include carbon emissions.

But let’s look more closely at three specific types of electrical control systems or processes that could transform and change the way you do business:

1) Industrial Automation Systems: Regardless of the type of manufacturing business you operate: discrete parts, batch or continuous process, management, information flow and control are vital to your business’ success. Automating important functions of your business could show you immediate and long term financial gains. Much of your manufacturing business could be automated increasing your productivity and ability to report immediately on various systems which are inefficient. Imagine your manufacturing business automating its inventory control systems, down time, production monitoring and reporting, database systems, routing optimization and more. Being able to quickly react to changes in your business via statistical analysis and automation is one of the more critical deciding factors in a business’ profitability.

2) PLC Programming (Programmable Logic Controller Programming): Manufacturing automation would not exist without PLC programming. It’s a digital computer used for electro-mechanical processes like machines on a factory line. Earlier automation systems used thousands of individual relays and timers. In most cases, a PLC allows all of the relays and timers within a factory to be replaced with a single controller. PLC Programming can be found in paper machines and pulping processes, conveyor systems, bottling lines, web handling lines, packaging operations, mixing, batching and blending and so much more.

3) Risk Assessment: Most plant engineers, maintenance supervisors, operators and managers will ask themselves at some point: “how safe is my machine”. Although no machine is ever considered to be completely safe, the answer should be a truly unbiased assessment. A risk assessment consists of a comprehensive review of your machine which analyzes operating and maintenance procedures, identifiable risks (analyzed and categorized by established and accepted national/international standards), mitigations for these risks, and all the information you will need to make your system meet the applicable standards.

Electrical Control Systems are changing the way companies are doing business with critical automation from PLC programming, industrial automation systems and risk assessment. Effective manufacturing process control and information systems continue to make businesses not only more efficient, but profitable as well.

Traditional Vs Lean Manufacturing Concepts

When we think about lean manufacturing we think about work cells, kanban cards, TQM and so on. But many people do a basic mistake. That is the mistake of not understanding the concepts on which lean manufacturing built on. Many people who copied lean manufacturing failed because they did not understood the concepts behind lean manufacturing.

We shall give a simple definition to lean manufacturing before we go further. Lean manufacturing can be defined as a systematic approach to continuously identify and remove the wastes from the system. All the tools and techniques are based on fulfillment of this simple requirement.

To identify the conceptual difference between lean manufacturing and conventional manufacturing, we will have a look at the definition given above. There is a very important word to note. That is “Removing”. Removing of waste from the system might not sound very different to minimization of wastes in the system, what we talk in conventional manufacturing. But think carefully. These two words are very different in the context of manufacturing (or even services).

When you think about minimizing of waste, you are thinking about the current system where you have wastes. You think about minimizing those wastes by fine tuning the system. When you think about eliminating or removing wastes from the system, you will have to find the causes for the wastes and remove them from the system. This means that you will have to redefine the process in a way that there are no wastes generated. So in the first case you live in the system where there are wastes, and struggle to get some improvement. In the later, you change the system so that system itself will not have the wastes. Aren’t they really different?

I will give you one more example to clarify the conceptual difference between lean manufacturing and traditional manufacturing. Think about Work In Progress (WIP). In a traditional manufacturing process WIP is treated as an asset which helps to run the process smoothly. Lean manufacturing though, treats WIP as a waste itself. Further, lean manufacturing treats WIP as a mirror which reflects the imperfection of the system.

I can go on and on explaining conceptual differences these systems have. But it is very important to understand one thing about lean manufacturing. Lean manufacturing is not a fine tuning to the traditional manufacturing system you had. It is a completely different system. To be able to implement lean manufacturing correctly, understand the conceptual differences between lean manufacturing and traditional manufacturing.

To lean more about lean manufacturing and get your free e-book “lean manufacturing basics” visit http://www.leanmanufacturingconcepts.com

Factors Affecting Marketing Strategy

Marketing strategy:

Marketing strategy consists of some valuable plans that integrate an organization’s marketing goals. The Proper combination of goals, policies, and action sequences makes the marketing strategies effective. The main aim of marketing strategy is to increase the sales and profits of any organization or company.

Marketing strategy is developed by considering the following factors:

Environment analysis and marketing research:

The observation of external factors that promote success or failure of a company is a most important marketing strategy. The external factors include economy, competition, atmosphere, transport system and solicitation of data to resolve special marketing issue.

Market selection:

For better sales of a product, market selection is significant. The amount of sales of a product depends on the location of the market, whether the market is situated in urban or rural areas; whether the market place is easily accessible for people.

Consumer analysis:

The consumer characteristics such as taste, choice and preference affect the product marketing. The consumer characteristic varies from man to man and location to location. So inspection of consumer characteristics, needs and purchase processes is also important.

Product planning (including foods, services, and ideas):

Product planning includes the development of existing product by changing of the composition, packaging system, product positions, brands and deletion of the old products.

Distribution planning:

The delivery system of the product to various markets, shopping malls and restaurants is also considered for marketing strategy. The distance from the production place to whole or retail seller, transportation system, physical distribution, allocation of goods, wholesaling detailing, inventory management and channel relations are reasonable factors for distribution planning.

Price planning:

Price of a product should be kept in tolerable range for all classes of people so that they can easily pay for the product. If the price of the product becomes very high, the consumer will not buy the product.

Communication Planning:

The communication planning may include the advertising about the product through different mass media, such as the television, radio, newspaper. The more a company publishes, the more it sells. At the recent time, online advertising is another media of publicity. By advertising the companies or organizations gets the chance of focusing their product’s good quality and urging the customers to buy their products.

Brand name:

Brand name of a company has a large effect on the consumer to make them buy their product. A company should select a nice and attractive family brand for its better publicity.

Article Writing 101: The Perfect Author Resource Box

If you want to really make your article “SELL” then you’ve got to craft the perfect RESOURCE BOX. This is the “author bio” that is below your article body and it’s also known as your “SIG” (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

  • Your Name: You’d be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
  • Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
  • Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
  • Your Call To Action: You’ve got them warmed up and now it’s time to lead them to BUY from you or visit your website. This is where you “Ask For The Sale.” Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

  • Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you’re going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the “join” address.
  • Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
  • A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
  • Your email autoresponder: I’m not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990’s and has now run its course.
  • An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term “Article Writing,” I’d link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.

What NOT to include in your RESOURCE BOX:

  • A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.
  • A listing of every accomplishment you’ve achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.
  • Advertisements or pitches for products that are not relevant to the topic of your article.
  • Keep the size of your resource box so that it’s no larger than 15% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.

Your Perfect Resource Box Conclusion:

The BODY of your article is where you “GIVE” and the RESOURCE BOX is where you get to “TAKE” for your article gift of information. The resource box is the “currency of payment” you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.